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Hi, I'm Ben

From superbikes to strategy, my journey into marketing was an unusual one.


I bring the same performance, precision, pace, and drive to building brands as I did on track, but without the crashes. 

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While my marketing career has been rooted in the automotive world, the principles I apply are industry-agnostic: customer obsession, data-driven decisions, and creative execution that drives real growth.

I've led brand strategy, digital transformation, and customer engagement in fast-paced, highly competitive markets—skills that translate seamlessly across sectors.

Whether it’s bikes, tech, retail or beyond, I know how to cut through the noise and build marketing that moves people.

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