Lets Review It
Content Creator
January 2017 - Current
One of my favourite pastimes is digital creativity. I have a deep interest in photography, videography, and content production, and over the years I’ve taught myself to use professional photo, video, and audio editing suites—including 360° imagery and AI tools.
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What began as a personal test bed soon evolved into a monetised YouTube channel. My wife and I launched Let’s Review It (LRI) as a passion project—sharing honest, candid reviews. As the channel grew, we started receiving products to feature, spanning cosmetics, tech, cars, bikes, and more. Before long, affiliate marketing became a strong revenue stream, supporting our creative output.
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LRI was also supported by a dedicated microsite (now retired), but the channel remains a key milestone in my marketing journey—where I combined storytelling, content strategy, and hands-on experimentation to connect with real audiences.
Video Projects
As you’ll see on the Let’s Review It (LRI) channel, I’ve produced a wide range of video content—some of which has been viewed over 500,000 times. A few projects, in particular, stand out as highlights, both creatively and emotionally:
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Meet Your Hero – 404,000 views
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I was approached by Car & Bike Iconics, a specialist in collectible cars and motorcycles, to create an emotional story—not an advert—that captured the soul of what they do.
We developed a piece that contrasted old vs new, analogue vs digital, and focused on emotional connection over product. The response was incredible—it resonated deeply with viewers and generated widespread positive feedback.
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Just Go – Road Trip – 41,000 views
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A local motorhome company commissioned us to vlog a road trip showcasing how their vehicles could transport motorcycles. The unscripted, organic feel of the video made it especially fun to produce—and it later led to a follow-up project collecting a new model straight from their factory in Italy.
The original video inspired genuine customer enquiries and helped Just Go tell their story in a relatable, down-to-earth way.
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Zero SRS – Electric Motorcycle
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Following the success of a previous collaboration, Zero Motorcycles invited us to film a feature on their new SRS model. I particularly enjoyed the production style on this one—we captured it in a documentary format, shaped in part by curious bystanders who interacted with us on the shoot.
Though not the channel’s biggest hit, it’s one of the projects I’m most proud of visually and narratively.
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