Bike M'Eats Cafe

The Bike Meats Café was a gritty, welcoming spot where riders refuelled over strong coffee and slabby breakfasts. Housed beside the workshop, it blended industrial charm with comfy seating, chalkboard menus and a playlist that suited leather and chain grease. Regulars loved quick bites, honest conversation, bike talks and impromptu route planning. It hosted pop-ups and meet-ups — a practical pitstop and social hub where greasy fingers met good food, friendly faces and a relaxed atmosphere that kept people lingering after a second espresso.

Creating A Brand

The Bike M’Eats Café was created to complement the vision of The Bike Sanctuary—not just as a dealership, but as a destination. We wanted to offer a space where bikers could meet, eat, and hang out. With no prior experience in the catering industry, thorough market research and mystery shopping were essential in shaping a solid business plan. The brand needed to feel connected to The Bike Sanctuary while standing confidently on its own—and that balance of familiarity and individuality was central to its identity.

Putting The Cafe On The Map

Location services have become an integral part of modern search behaviour. “Near me” queries have risen exponentially, along with the impact of AI-driven search results—making a strong presence on geo-enabled platforms absolutely essential.

To complement this, we prioritised building ‘unbiased’ visibility through micro-influencers and trade press. This helped establish early trust, spark interest, and drive footfall from both the local riding community and beyond. Read MCN's writeup here.

Events

To drive footfall and build brand awareness, we launched a monthly Friday Open Bike Nights—complete with live music, food, and a late-night atmosphere. Each event had its own branding and was promoted through targeted paid search and social campaigns, with personalised invites sent to key micro-influencers.

The result? Consistent turnouts of 500+ bikers, a significant uplift in online engagement, and a 2,000% increase in daily sales at The Bike M’Eats Café during event nights.

Click And Collect

We developed a dual-facing ePOS system for the café, enabling both in-store and online ordering with automated notifications to alert customers when their order was ready.

This streamlined service was promoted specifically to passing traffic—targeting drivers and tradespeople who might otherwise not stop.

Using geo-targeted campaigns through Facebook and Google Ads, we captured local attention and converted convenience into custom. The result was a notable increase in early-morning and late-afternoon orders, and a measurable uplift in overall turnover.