Orwell Truck & Van

Planned and implemented the marketing strategy across six individual Mercedes-Benz franchise sites. Led the annual campaign strategy, including budget management and performance tracking. Managed a multi-site team responsible for all digital channels — including three websites, PPC, social media, e-commerce, and paid advertising. Oversaw print media, POS materials, and in-store implementation, along with PR and event management. Also directed CRM strategy and ensured high standards of data quality across all platforms.

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Orwell Truck & Van was purchased by Motus Group in 2014 and so I would be offered a promotion as a result to head the marketing for the whole group.